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Innovative Marketing Starts with M Commerce

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Advertising agencies and marketing planners who are still encouraging their clients to use old-fashioned methods to attract new customers are unintentionally doing their clients a disservice. Some tried-and-true methods are still relevant and a business should use everything they can to grow their business. Today, the name of the business game is innovative marketing strategies. With the help of M commerce, advertising no longer depends just on newspaper delivery, billboards and direct mail flyers. Merchants can contact everyone that walks into their business directly with the touch of a button.

This is the main advantage of Mobile commerce . It doesn’t matter what type of business you operate, either. Everyone from a pop-up café to a catalogue company can participate in the revolutionary modes of interactive customer access. QR codes – those funny-looking designs in small squares you see here and there – are a fabulous way of offering special deals or interesting information to potential customers. As a mobile user takes a picture of the icon, it instantly opens to a special note, a coupon or an invitation to a private sales event for that product or your business.

Every day, someone discovers a new way to make the most of this form of commerce. Advertising specialists who are comfortable with technology are experimenting with new ideas to make mobile marketing even more interesting and fun. Some businesses have successfully used their customer’s mobile phone numbers to set up private club forums through their mobile website. Their customers can speak to each other in the forum, share ideas and arrange to meet at the businesses’ shop. Others have created funny video ads viewed on the phone or tablet. Others offer pick-up or delivery sales specials to their club customers. M commerce is about developing customer loyalty, increasing brand awareness and creating a market niche while you sell your line of products. It’s an all-in-many method of reaching customers.


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